www.levainbakery.com

Both host variants serve content, which search engines may treat as duplicate sites.

Fix → Pick one canonical host and 301-redirect the other to it.

These images lack an alt attribute entirely. (Images with an intentional empty alt="" for decoration are counted separately — 38 found — and are correct as-is.) Alt text is how search engines understand images and an accessibility requirement. (Context: Accessibility + image-search understanding; not a major ranking lever on most pages.)

Fix → Add a concise, descriptive alt attribute to informative images; keep empty alt="" only on purely decorative ones.

Huge HTML payloads slow parsing and first paint, especially on mobile.

Fix → Trim inlined data/CSS, paginate long lists, remove hidden markup.

Shares without an image get far fewer clicks. (Context: Affects how links render when shared, not Google ranking position.)

Fix → Add a 1200×630 og:image per page (dynamic OG images work well).

Each script adds network and main-thread cost, degrading Interaction to Next Paint.

Fix → Bundle, defer, or drop third-party scripts; load analytics after interaction.

Modern formats are 30–50% smaller than JPEG/PNG at equal quality.

Fix → Convert images to WebP/AVIF (or use a framework image component that does it automatically).

Explicit caching policies let browsers and CDNs reuse responses.

Fix → Set appropriate Cache-Control headers (long max-age + immutable for static assets).